Müfit Özcan
Senior commercial executive with more than two decades of experience at Coca-Cola İçecek, leading commercial capability development, cold drink equipment strategy, field sales effectiveness, and route-to-market design across multiple international markets. His career spans Türkiye, the Middle East, Central Asia, South Asia, and Iraq operations.
He has led large-scale sales organizations, managed major capital and commercial budgets, developed digital solutions for equipment and field team performance, and built cross-functional structures that connect commercial, finance, supply chain, procurement, legal, and general management teams around measurable business outcomes.
Professional Experience
Group Office Commercial Capability Development Manager / Türkiye
Jan 2019 – Jan 2026
- Responsible for Commercial Capability Development and Cold Drink Equipment management across 12 countries in Türkiye, the Middle East, Central Asia, and South Asia.
- Managed an annual budget of approximately $70–80 million.
- Designed end-to-end Cold Drink Equipment processes and created operating structures for all CCI countries.
- Developed optimized commercial deployment strategies, policies, standards, and business plans.
- Secured Cold Drink Equipment capital expenditure approvals by submitting business cases to Ex-Com and Board of Directors.
- Developed digital solutions with the Digital Technologies Department and supported countries through CRM-enabled deployment.
- Led route-to-market strategy development, customer universe field studies, and sales-distribution model design.
- Measured and reported commercial execution KPIs and supported countries in improving performance.
Head of Sales / South Iraq
Feb 2016 – Jan 2019
- Responsible for all South Iraq sales operations across 10 cities with 40 distributors.
- Managed 3 Sales Managers, 8 Area Sales Managers, 25 Sales Developers, and 115 presellers.
- Oversaw an annual managed budget of approximately $250–280 million.
- Developed country sales strategy, followed financials, managed budgets, and drove commercial KPI achievement.
- Established stronger teams and succession capability while coordinating with The Coca-Cola Company on commercial topics.
Sales Center Manager / Baghdad – South Iraq
Dec 2013 – Jan 2016
- Responsible for Baghdad city, representing 50% of country volume.
- Managed 3 Area Sales Managers, 7 Sales Developers, 45 Presellers, 1 Distributor Advisor, and 1 Sales Analyst.
- Built business plans and sales strategy to achieve volume, profitability, and execution targets.
- Managed recruitment, distributor systems, and the adaptation of CCI standards and procedures to Iraq regulations.
Area Sales Manager / Modern Channel – Istanbul
Nov 2011 – Nov 2013
- Managed key accounts including Mopaş, Çağrı, Çağrı Semt, Hakmar, Hakmar Expres, Hatipoğlu, Paşmar, Gratis, and Watsons.
- Oversaw 530 supermarkets and led 7 Sales Developer Supervisors, 1 Receivable Collector, and 60 merchandisers.
- Handled annual agreements, customer marketing calendars, category development, budget management, and P&L tracking by customer base.
Area Sales Manager / Traditional Channel – Konya
Apr 2011 – Oct 2011
- Responsible for 16 distributorship areas in Konya, Aksaray, and Karaman.
- Managed 5 Sales Developer Supervisors, 16 Distributor Supervisors, 15 Coca-Cola Presellers, 40 distributor presellers, and 1 office coordinator.
- Prepared yearly business plans, sales forecasts, promotion plans, recruitment decisions, and team development programs.
Area Sales Manager / Traditional Channel – Konya and Kayseri (Acting)
Apr 2010 – Apr 2011
- Responsible for 30 distributors across Konya, Aksaray, Karaman, Kayseri, Niğde, and Nevşehir.
- Led 10 Sales Developer Supervisors, 30 Distributor Supervisors, 30 CCI Presellers, 65 distributor presellers, and 2 office coordinators.
Area Sales Manager (All Channels) – Diyarbakır
Oct 2008 – Apr 2010
- Responsible for 10 distributors in Diyarbakır and Şanlıurfa.
- Managed 6 Sales Developer Supervisors, 10 Distributor Supervisors, 20 CCI Presellers, 60 distributor presellers, and 1 office coordinator.
Sales Developer Supervisor / National Key Account – Ankara
Nov 2007 – Sep 2008
Sales Developer Supervisor / On Premise – Ankara
Feb 2006 – Oct 2007
Sales Developer Supervisor / All Channels – Diyarbakır
Jan 2005 – Feb 2006
Preseller – Ankara
Jul 2003 – Dec 2004
Department Staff / Warehouse Responsible – Ankara
Jul 1994 – Mar 1998
Education
BSc in Public Finance
Sep 1994 – Jan 2000
Batıkent High School
Sep 1993
Additional Information
- Nationality: Turkish
- Date of Birth: 19/08/1976
- Military Service: Completed / Nov 2000
- Driving License: B (1995) – A2 (2006)
- Marital Status: Single
Core Strengths
- Commercial Capability Development
- Cold Drink Equipment Management
- Sales Leadership
- Distributor & Channel Management
- Budget Management
- Annual Business Planning
- Route-to-Market Design
- Digital Sales Solutions
- CRM Management
- Sales Force Efficiency
- Training & Capability Building
- Stakeholder Coordination